The Personal Trainer’s Manual

Your income is your calendar. Most trainers never look at it that way.

A training business has a hard ceiling made of hours, and almost all of the money is decided by three things: how many of those hours are sold, what each one earns, and how long a client stays before drifting.

This manual writes those three down. Consultations, packages, session routine, cancellations, progress records, retention, referrals and the weekly look at the numbers are each set out as a procedure.

There is no programming in this book and no nutrition advice. It assumes you are qualified and that the business around the training is what nobody taught you.

Inside, you will learn how to

• Price a session from what an hour of your week actually costs
• Sell a package without discounting your way into a hole
• Spot a client drifting three weeks before they cancel
• Cut late cancellations without punishing the loyal ones
• Fill the hours either side of the peak
• Read the four numbers that tell you how the month is going