The Owner's Manual Series
The Photographer’s Manual
How a Photography Business Actually Runs
$19
| Format | |
|---|---|
| Length | 103 pages |
Most photographers price a day by guessing what sounds acceptable.
The camera was the easy purchase. What nobody supplies is the system underneath: what an inquiry should do, what a day actually costs once editing is counted, how long delivery really takes, and which clients are worth having twice.
This manual writes that system down. Inquiry, quote, brief, shoot, edit, deliver, archive, invoice and the weekly look at the numbers are each set out as a procedure you can follow when you are tired.
It contains no instruction on photography. It assumes the pictures are yours and the business around them is what keeps slipping.
Inside, you will learn how to
- Cost a shoot including the editing hours nobody bills for
- Turn an inquiry into a brief both sides have agreed
- Quote so the price survives the conversation
- Clear an editing backlog without working a weekend
- Decide which clients are worth keeping
- Read the four numbers that tell you how the quarter is going
