The Coach’s Manual

Coaching is the part you trained for. The business around it is what ends most practices.

The pattern is familiar: a strong start from a personal network, then a slow decline as those clients finish and nothing was set up to replace them. Meanwhile the diary has no shape, notes are inconsistent, and endings happen by drift rather than by design.

This manual writes the practice down. Inquiries, the first call, contracting, packages, the session routine, notes, endings, referrals, caseload and the weekly look at the numbers are each set out as a procedure.

It contains no coaching model and no therapeutic advice. It assumes you have training and supervision, and that what is missing is the operating structure around the work.

Inside, you will learn how to

• Run a first call that qualifies both ways
• Contract so scope and endings are agreed at the start
• Price a package from your own caseload maths
• Keep notes that are useful and appropriate to hold
• End an engagement well enough that it produces referrals
• Read the four numbers that tell you what next quarter looks like