The Digital Agency Owner’s Manual

Every agency stalls in the same place: delivery eating the hours that win the next job.

It starts well. Work comes in, the team is busy, and business development quietly stops because everyone is delivering. Three months later the pipeline is empty, and the scramble begins again.

This manual writes the operation down. Scoping, estimating, proposals, retainers, utilization, delivery, account updates, handover, billing and the weekly look at the numbers are each set out as a procedure.

It has no view on the work you make. It assumes the craft is there and the machine around it is what breaks under load.

Inside, you will learn how to

• Estimate from recorded hours instead of optimism
• Price a retainer that does not become unlimited access
• Track utilization so capacity is a number, not a feeling
• Keep business development alive during a busy quarter
• Hand over a project so it stops consuming the team
• Read the four numbers that tell you what next quarter looks like